October marks another important step forward for Property Hero as we introduce enhanced website analytics designed to help us better understand how customers use our online services. These new insights allow us to see which pages, service information and booking pathways are most helpful, so we can continue creating a smoother and more useful experience for every visitor.
The new system gives our team a clearer view of how customers move through the website, which cleaning services attract the most interest and where people may need more guidance before making an enquiry or booking. This helps us identify opportunities to simplify navigation, improve important pages and make service information easier to find.
We've also added location-based insights that show, in aggregate, where demand for Property Hero services is growing. This supports better planning for local content and service information across areas such as the Central Coast, Sydney and Newcastle. It also helps us make more informed decisions about where customers may benefit from clearer location-specific guidance.
Another important improvement is better measurement of meaningful website actions, including enquiries, booking activity and other key interactions. By understanding which parts of the website are helping customers take the next step, we can focus future improvements on the areas that deliver the greatest value.
All of these insights are used at an aggregated reporting level. Property Hero does not use this feature to identify individual visitors or collect precise personal location details. The purpose is to understand overall patterns so we can improve our website, our information and the way customers connect with our services.
This release strengthens the digital foundation behind Property Hero and supports our long-term goal of building a smarter, more responsive platform for professional cleaning services. We'll continue using these insights to improve customer journeys, publish morerelevant local information and make it easier for people to find the right service at the right time.